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Just J's avatar

Thanks for this post. Velocity can easily become a vanity metric for leaders because it measures activity, not impact. In fast-moving, AI-enabled environments, it can even end up reflecting internal performance signaling more than external value creation.

If we’re using velocity as a productivity metric, then we should first ask: what do we actually mean by productivity? Only then can we decide whether velocity is the right measure. For now, velocity is still measured but not as an isolated metric.

I wrote a post last week about this here: https://theaitrain.substack.com/p/how-i-changed-the-way-my-team-measures

Alex Ponomarev's avatar

Thanks for your comment!

Your point that velocity can end up reflecting internal performance more than external value is nuanced - I like it! How do you determine productivity for your teams? Do you have a standard or is it project/product dependant?

Thanks for sharing your article, I'll check it out.

Just J's avatar

I think it's project- and product-dependent. To me, productivity is about choosing measures that align with the team's purpose.

Alex Ponomarev's avatar

Yes, purpose is paramount. Thanks Just J!